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Showhomes Raleigh

Fred Pierson

Studio Principal

(919) 244-9688
fpierson@showhomes.com
Cary, North Carolina

Fred Pierson spent a career managing private jet facilities across the US. After moving to the Triangle in 1995 to work for Piedmont Airlines at RDU, he decided to settle his family in North Carolina. Thus began a career change to managing hotels for Starwood Hotels & Resorts.

In 2009 with the downturn in the economy, Fred and Lorraine bought Showhomes Raleigh, and over the past 12 years have taken great pride in offering high-quality staging, with a variety of services, geared towards the needs of the seller in the Triangle market.

As our company continues to grow based on reputation and credibility, we are privileged to add talent in the form of Kristy Slater and Peggy Harris, designer stagers who weave their magic every day.

Showhomes Raleigh lives by three Mantra’s
– Amazing Customer Service,
– Attention to Detail,
– Pro-Active Communication,

Whether it is a consultation, or One-Day Makeover, an Update/Renovation, Staging with Impact Rooms, or our Signature Staging, Showhomes Raleigh is ready to prepare your house for sale.

Showhomes Raleigh is not the biggest staging company in the Triangle, we just strive to be the best!

Reviews
  • Showhomes swooped in and made our house look brand new in 30 days. Like something you see on HGTV. Thank you for your attention to detail. Our house sold in 2 days!
    Joel & Terry Swaim
    Homeowners
  • Fred and the entire team at Showhomes did exceptional work as well as take a Huge amount of stress out of the home selling equation. For their efforts and very hard work not only did I survive the process but our home sold in 2 days!
    Scott & Lynn Bovard
    Homeowners
  • The expertise of staging that Showhomes brings is amazing. In this relatively quiet market, they staged a $1.1MM home and it went under contract the first day! The entire Team including Jose, Lorraine, Kristy are wonderful to work with!
    L.R.
    Realtor
  • Showhomes did a great job staging my home. In this market staging plays an important role in making your home show in the best way possible, giving you a step up on the competition. Showhomes made my home look brand new and helped me close in a very short time. Highly recommend.
    Stephanie Anderson
    Homeowner
  • Showhomes played a large part in selling our home. We had our home on the market without staging and it wasn’t selling, partly because buyers were having a hard time envisioning how some of the rooms could be used. Showhomes helped to define the spaces and we received an offer a short time later. Thank you Showhomes!
    Leigh Jason
    Homeowner
  • Lorraine, Fred, and their dedicated team of professionals did an outstanding job in assisting us in selling our home in Cary, NC. Their services were instrumental in the sale of our home for 15% over asking price, and they went the extra mile to make our move much less stressful. We highly recommend their services to get the maximum return on your investment!
    Warren & Jean Rebarker
    Homeowners
  • Lorraine, Kristi and Fred are the BEST! I have worked with them for years and they continue to amaze me with their transformation of homes!
    Jill Ehrenfeld
    Realtor
  • Showhomes did an amazing job staging our house. It was the very best investment in selling our home. We got $80K over asking and we are absolutely certain the staging made all the difference. The attention to detail is flawless. I didn’t even recognize my own house. It was amazing! We were hesitant at first but in the end we are so glad we went ahead with it and are very grateful to Lorraine, Kristy and their whole team for taking such good care of us!
    David & Tracy Braverman
    Homeowners
  • Fred, Lorraine, Kristy, the whole crew, there are awesome, what is there not to like??? They are a well-oiled machine, using talents and skills to make the staging-process go smoothly, from start to finish. Their expertise is with high-end/luxury homes and I literally 1) send an email to set a consultation 2) receive a detailed proposal 3) they stage and set up the home 4) show & sell! Love this group and look forward to working on more properties in the future!
    Linda Trevor
    Realtor
  • The Showhomes team did a great job staging the home. For some rooms, they laid out the furniture and made seating arrangements in novel ways that brought forth the strengths of the rooms. On the second showing after having the home staged, we received our first offer so were quite pleased with the result. More impressive was that the house had been on the market before staging for 9 months without any offers received.
    Corina Hansquine
    Homeowner

Home staging involves preparing a home for sale by expertly arranging the right furnishings, accessories, and artwork that result in a warm, inviting space that appeals to a broad range of home buyers. Decluttering and depersonalizing is another crucial element of the home staging process. By highlighting a home's key features and fostering a sense of flow and scale, home staging showcases your property's full potential. Making the property feel spacious, comfortable, and inviting invariably leads to a quicker sale at a higher price.

Establishing an emotional connection between a buyer and a property is the most cost-effective way to impact a property's value. Numerous studies (including statistics compiled by the National Association of Realtors) indicate that staged homes spend fewer days on market and sell for higher prices than their unstaged counterparts. Sellers who invest in home staging invariably receive higher, more competitive offers for their homes, resulting in an ROI of 6 to 10 times the cost of the service.

Yes, we offer a full suite of staging services, including staging occupied homes on the market as well as providing updates to those sellers who want their property to reflect current trends.

Home staging is both an art and a science – requiring knowledge of design, color, furniture placement, architectural flow, and the latest lifestyle trends. Showhomes has the expertise and the track record to create inviting and appealing environments that help sell homes quickly and for higher prices. We have carefully curated a wide array of furnishings, art, and accessories to enhance the look of your home. We would be glad to provide objective feedback on what must be done to make your home most attractive to potential buyers.

Yes, even if your home is already furnished, it can still benefit from staging. Home staging involves creating a neutral, welcoming, and appealing environment that showcases your home's best features and allows potential buyers to envision themselves living there. While you may love your current decor and furniture, it may not appeal to everyone and may not be the best way to showcase your home's features. Showhomes often works with existing furnishings and decor to create a more cohesive and attractive look that can help sell your home more quickly and for a higher price.

The most important rooms in a home that must be staged are the living room, the kitchen, the dining room, the primary bedroom, and the bathrooms. In addition to these critical areas, you should also consider staging any other areas of your home with unique or particularly valuable features, such as a home office, a family room, or a backyard patio, summer kitchen, or a pool deck.

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